Resume

Lead the communications program and product initiatives for the Amazon Design Excellence team.

Manage large-scale communications to Amazon's design and creative community, sending monthly outreach to an audience of 7k+.

Own Amazon's internal design community website. Led roadmapping, strategy and vision, and day-to-day operations. Increased monthly unique visitors by 408% (from 328 to 1,668) within the first 5 months through product improvements and targeted communications.

Owned operations for RentSpree’s Design & Research org, including organization, tracking, reporting, partner collaboration, and roadmapping support. Drove larger initiatives within the team including overall site redesign and rollout of design system.

Design Program Manager for the Messenger Design System and broader messaging platform initiatives. Owned operational excellence and integration of our team with cross-functional partners and the larger product organization.

• Created, owned, and iterated on Design team processes for how we interact and work with cross-functional partners and how we support other Design teams at the company that rely on our design system. This included custom project tracking systems, scalable reporting mechanisms, building support processes, automating the support request flows, and roadmapping and prioritization process and framework for the cross-functional team.

• Led a cross-company platform initiative to define and align on standards for the features and components that make up various Meta messaging experiences. I partnered with Designers, Product Managers, and Engineers from over 20 teams to audit existing messaging experiences and align on a set of consistent standards that would define the future of messaging experiences for the company.

• Planned, executed, and participated as a panelist in a company-wide panel discussion on measuring impact for Design Systems teams. I planned out all communications for the event, agenda, and ran the live-streaming while speaking on behalf of the Messenger Design System for some of the methodologies we used for measuring the impact of the team and system.

UX Program Manager for the Design team that owns User Research, UX, and VX Design for the AWS marketing website. In this role, I supported the team from an operational capacity as well as led larger Design-driven initiatives.

• Created process and mechanisms for work intake, work prioritization, resource tracking/forecasting, reporting, and other structure supporting the team operations.

• Led strategic planning and road mapping for large-scale brand refresh updates on the Marketing site for 2022, partnering with leadership and cross-functional teams spanning the AWS organization to define program priorities, risks, and opportunities. Worked closely with Engineering teams to outline and explore our ability to scale Design work through templated approaches as opposed to manual updates for the entire marketing site.

Program Manager for the UX team within Amazon’s centralized, cross-channel marketing organization, supporting onsite CX for seasonal shopping events such as Black Friday and Cyber Monday, Brand-related product development, and design automation prototyping and tool development.

• Led the build, launch, strategy, and program development of the Brand Portal, a CMS-driven site containing brand guidelines and assets for Amazon brands. Drove adoption for the site among brand teams and users from 1 published brand and 8,926 monthly page views in January ’18 to 14 brands and 125,312 monthly page views in January ’21. Implemented a sprint process for the team, building and maintaining a product backlog based on user feedback (content owners and site visitors). Led an initiative to develop functionality for exporting versions of the site for external audiences, working closely with InfoSec, AppSec, Legal, and Trademarks teams for appropriate review and approval processes. Led initiatives to develop, standardize, and streamline partner support and onboarding as well as onsite content structure. Curated and maintained a monthly newsletter to an interest email alias of 600+ Amazonians on new content and product functionality.

• Developed UX team processes and structure for reporting, project tracking, and team management. Own weekly, monthly, and quarterly reporting, working closely with the UX Design Manager on identifying and writing narratives for key initiative status and updates. Built scalable project tracking mechanisms, collecting weekly project updates and statuses as well as run weekly team syncs to review individual priorities, focuses, and project blockers.

Owned graphic creation, landing page build, photography, and implementation of a print design automation script for the Amazon Books physical store launch. Owned video and day-of-opening photography for the Amazon Fresh Pickup locations.

• Created a scalable framework that allowed for creation of web design, photo (average of 30-40 shots per shoot), and video (average of 5-10 social videos per shoot) assets supporting the launch of Amazon private label food brands including Mama Bear, Happy Belly, Presto!, and Wickedly Prime.

• Managed global design teams (18 designers in Chennai, IN and 3 designers in Seattle, US) in the creation of 13,000 high-touch graphics over an 11-month period for the Prime Video team. Developed the framework for execution of this project including workflow across global teams, an extensive quality assurance process, and implementation of various designer training sessions aimed at improving project and interest-related skillsets. Successfully transitioned over 90% of the workload to designers in Chennai, IN allowing for cost savings of over $500,000.